Naturetech
Fitchburg Art Museum
My first major team project, the Naturetech Exhibition Catalog became one of the most ambitious projects I worked on. The cover (on left) was my own original concept for the exhibit of three different artists that set the design, aesthetic, and structure for the rest of the catalog. The document in its entirety can be found here: Naturetech Catalog
Wil & the Tribe
Wil Darcangelo
Wil & the Tribe is self proclaimed "the World's First Social-Enterprise Rock Band." Based in FItchburg MA, this group seeks to empower youth through music while giving back to the community as their business model. Working in a team, I redesigned their visual identity. Individually, I designed their debut album art along with their gig posters. See designs here.
Snapple Marketing Plan
NSAC Marketing Competition
As one of two Co-Presidents of the FSU NSAC Chapter leading a team of 32 people, this is one of the largest projects I have worked on. This year-long project culminated in a 27-page Plansbook, a full-length commercial, and a 20-minute presentation at Simmons College and placed us competitively wth the top universities in MA. This marketing plan was all about solving Snapple's problems and expanding Snapple's Brand.
Awareness Campaign
MassPIRG Students
I am currently an Executive Chair on the Board of Representatives of MassPIRG Students leading a State-wide identity and awareness campaign of the public advocacy group. I developed a visual campaign, a messaging strategy, and a full marketing plan for recruitment and support at Fitchburg State University that wil soon be implemented at the State-wide level.
Design Thesis
Independent Research
This project aimed to contribute new ideas and concepts to my field of design and communication in the form of a talk given at multiple research conferences. My focus was on the use of visual form and its function in non-representational concepts and designs. I presented this talk at the Fitchburg State Undergraduate Conference, the UMASS Amherst State-wide Honors Research Conference, and at the Visions Forum at Fitchburg State. Link Here: Presentation